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About Us

EST. 1954

For sixty-six years, customers have crowded into Veselka, a cozy Ukrainian coffee shop in New York City's East Village, to enjoy pierogi, borscht, goulash, and many other unpretentious favorites. Veselka (rainbow in Ukrainian) has grown up from a simple newsstand serving soup and sandwiches into a twenty-four hour gathering place without ever leaving its original location on the corner of East Ninth Street and Second Avenue. Veselka is, quite simply, an institution.

Our Purveyors

Bartlett Dairy

We buy their Hudson Valley Farms line, it contains no artificial hormones and it's local from upstate. Doesn't get better than this!


H&S Trading

For produce, an ex-chef who started buying and selling fruits and vegetables out of Hunts Point market. Hans is Austrian and works closely with us in obtaining the best produce and value for our needs. He is very personable, knowledgeable as well as reliable.


M&M Meats

is a wholesaler out of the Brooklyn Meat Market, he is a second generation butcher, his father had a store on Stanton Street for over 30 years before retiring. Mitch has taken over the business, however he sells wholesale out of the market and does not sell commercially as his father did due to the high rent costs in the city.


The Sugarman

located in Hardwick, Vermont, they bottle Veselka logo printed individual Vermont maple syrup.

Locust Farms

located in Milton, NY...they supply fresh apples, cider and quince when in season


Baczynski East Village Meat Market

located at 139 Second Avenue, an old-time butcher who smokes his own kielbasa. We have been doing business together since we opened, going on 60 years.... they supply us with Kielbasa, salami, ham, ground pork and much more....


Amy's Bread

now located in LIC, supply us with our brioche buns for burgers and sandwiches, as well as all our specialty breads


Longo Coffee and Importers

Longo runs the Porto Rico Coffee shops located on Bleecker Street, as well as St Marks. They roast their own beans locally in Williamsburg and blend a special city blend for us at Veselka.


9th Precinct Community Council

We are a supporter of the 9th Precinct Community Council.


P.S. 122

The Under the Radar Festival at The Public Theatre, Theatre for The New City, Dancespace, Foundry Theatre, Phoenix Theatre and Theatre La Mama. We have twice been awarded The Local Hero Award by ART New York for our continuing support of local theatre.


East Village Community Coalition

We support the EVCC.

Greenwhich Village Society for Historical Preservation

Tom is on the board and Veselka is a supporter of GVSHP. The organization was instrumental in having a substantial portion of the East Village landmarked a year ago.


East Village Parks Conservancy

Veselka was a founding member of the East Village Parks Conservancy.


Transportation Alternatives

We're long time supporters of TA. Veselka is a designated bike friendly business and we helped get the East Village become the first NYC neighborhood designated as a bike friendly district.